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About Us

Yay, you’re here! Welcome to our little corner of the web!

Our independent brick and mortar boutique opened its doors in 2001, offering an ever-changing collection of clothing and goods with a creative twist. We’re in a small but mighty downtown in the beautiful Northwoods of Wisconsin. So, when you shop with us, you’re still shopping small! You could say we’re mainstreet but definitely not mainstream! ;)

We’re inspired by travel, smitten with vintage style, and we swoon over vibrant colors, textures, patterns. We're charmed by the whimsical. We love the little details and the irresistibly offbeat. Our customers aren’t necessarily driven by trends; they're looking for the things that make them smile, spark a little joy, and reflect their amazing individual style. Our collection is hand-chosen with that in mind.

At Lattitudes we’re always on the hunt for fresh finds in apparel, accessories, gifts and goods from around the globe. And we’re delighted to share them with you! We know you have a world of choices and we're so happy you visited!

We hope you find something you love here and invite you to celebrate your style! 

Is there something you'd like to see us carry or a favorite line we should investigate? Drop us a line; we'd love to hear from you!